Oly Patterns
Oly Patterns is a unisex sewing patterns e-commerce product focused on simplifying discovery, understanding and purchase flows for makers. Designed to bridge creativity and usability through clear UX and product thinking.
00
Problem : Product frictions identified
User friction | Business impact | Opportunity |
|---|---|---|
Confusing navigation and unclear pattern information | ❌ Low conversion rate and high purchase hesitation | Design a streamlined purchase flow focused on clarity and trust |
Poor content structure and information hierarchy | ❌ Reduced user trust and brand credibility | Rebuild content structure to support faster decision-making |
Lack of visual guidance and onboarding content | ❌ Lower retention and repeat purchases | Create a product-led educational experience to increase loyalty |
Year
2021-Ongoing
Role
Product Designer (Strategy & UX/UI) · Founder · Art Director
Focus areas
UX | UI | Research | Optimization | E-commerce
Tools
Figma · Squarespace · Notion · Google Analytics · Stripe
Category
E-commerce
01
Information architecture & sitemap Organizing and visualizing the user journey across the e-commerce experience.
02
A colorful palette combined with a minimalist typeface.
+
see also
