Oly Patterns

Product design for a unisex e-commerce experience. Built a user-centered shopping experience with iterative UX, hypothesis-driven tests and measurable improvements in conversion and user satisfaction.

problem

Sewing enthusiasts often struggle to find patterns that are clearly explained, easy to purchase, and truly inclusive. The existing online platforms were either visually outdated, confusing to navigate, or lacked clear guidance and tutorials.

solution

Create a smooth e-commerce experience where users can : - Browse, choose and buy patterns intuitively. - Access detailed instructions and tutorials directly after purchase. - Feel supported with clear contact options and human interaction.

Oly Patterns is a digital platform offering unisex sewing patterns with a focus on clarity and usability. I launched it to address the fragmented and confusing pattern marketplace, ensuring users can discover, purchase and use patterns effortlessly. As founder and product designer, I led UX research, product strategy, design, testing and iterative improvements from concept to growth phase.

UX : Think like the user before designing a solution

Objectives :
– Create desire and drive purchases
– Encourage visitors to subscribe to the newsletter
- Centralize all purchased products in a user-friendly account