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selected works
These aren’t just projects. They’re product explorations shaped by emotion, structure and intention.
Each one is a way to connect people with digital experiences that are both meaningful and strategically designed.
Product design for a unisex e-commerce experience. Built a user-centered shopping experience with iterative UX, hypothesis-driven tests and measurable improvements in conversion and user satisfaction.
Product design for a unisex e-commerce experience. Built a user-centered shopping experience with iterative UX, hypothesis-driven tests and measurable improvements in conversion and user satisfaction.
Designed a mobile app that simplifies car ownership. Through UX research and Information Architecture, I crafted an intuitive flow that reduces cognitive load and streamlines everyday tasks.
Designed a mobile app that simplifies car ownership. Through UX research and Information Architecture, I crafted an intuitive flow that reduces cognitive load and streamlines everyday tasks.
I led the creative direction and information architecture to translate the studio’s immersive vision into a clear, cohesive digital identity. The redesign aligned the user journey with key business goals, strengthening brand credibility and increasing qualified client inquiries.
I led the creative direction and information architecture to translate the studio’s immersive vision into a clear, cohesive digital identity. The redesign aligned the user journey with key business goals, strengthening brand credibility and increasing qualified client inquiries.